Andrew Samuelsson

About Andrew Samuelsson

For more than 14 years, I have helped life science companies successfully develop effective product marketing, product management and market research strategies, with a proven track record in generating top line growth for supported businesses. With broad expertise in biotechnology, drug development and clinical trials, I help strengthen brands through compelling, science-driven value propositions that stand out to buyers and resonate with technical stakeholders. As a researcher by training with a strong biomedical background and expertise in analytical platforms, I can effectively jump into an ambiguous environment, distill the relevant market insights and clearly communicate the strategic implications.I am always learning. Key Competencies: biologics, drug development, cell and gene therapy, biomedical products, medical device, large molecule, small molecule, drug manufacturing, CDMO, pharmaceuticals, biotech, biotechnology, life sciences, analytical services, laboratory, clinical trials, healthcare, B2B, B2C, HCP marketing, regulatory, software, SaaS, data, imaging, CNS, neuroscience, neurobiology, neurology, biology, respiratory, pulmonary, ophthalmic, cardiology, cardiovascular, cardiac safety, gynecology, urology, marketing campaigns, leadership, product launch, product marketing, upstream marketing, downstream marketing, product management, market analytics, competitive intelligence, insights, collateral generation, sales collateral, marketing collateral, teamwork, collaboration, webinars, web content, SEO, SEM, brochures, case studies, white papers, articles, communication, press releases, account-based marketing (ABM), social media strategy, personas, customer segmentation, customer insights, customer journey, branding, brand strategy, brand awareness, patient materials, patient journey, patient engagement, storyboarding, market opportunities, growth opportunities, campaigns, pricing strategy, omnichannel & multichannel marketing, market assessment, market dynamics, market trends, HCP materials, key performance indicators (KPIs), data-driven, technical expertise, reporting tools, dashboards, external vendors, data management systems, primary market research, problem solving, critical thinking, self-starter, budgets, portfolio strategy, due diligence, effective presentations, high-quality writing, written communication, verbal communication, immunohistochemistry (IHC), microscopy, autologous, allogeneic, bioanalytics, protein, oligonucleotide, cell culture, ELISA, strategic thinking, advanced degree, MBA, PhD

Experience

1. Director of Market Intelligence

   ProBio

   May 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Manage market research, competitive intelligence and customer analytics for cell & gene therapy and biologics B2B CDMO pharma service businesses.• Support BD prospecting and product marketing efforts.

Education

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  MBA, Marketing, Strategy & Finance

  2011 — 2013

• The Ohio State University

  B.S., Psychology

  2000 — 2005

• Carnegie Mellon University

  Certificate, Neuroscience

  2005 — 2011

• University of Pittsburgh School of Medicine

  Ph.D., Neurobiology

  2005 — 2011