Andrew Saal

About Andrew Saal

Transformational Sales and Business Development Executive specializing in building market-leading brands and commercializing innovative products. Expert in transitioning B2B solutions to scalable B2C products, utilizing platforms like Amazon for incubation and market validation. Strategic Thinker & Market Innovator adept at synthesizing customer insights, conducting competitive analyses, and aligning organizational culture with strategic goals. Proven expertise in P&L management, CRM systems, go-to-market planning, and cultivating high-performance teams. Revenue Growth Architect with a track record of driving multimillion-dollar revenue expansion across Ecommerce, Big Box Retailers, and Service channels. Passionate Leader focused on exceeding profitability targets through data-driven insights, R&D initiatives, and collaborative stakeholder engagement.

Experience

1. Director of Brand Management

   Do it Best

   Apr 2025 — Present · Fort Wayne, IN, US

   Core Responsibilities: Lead the strategic vision, growth, and performance of a multi-category portfolio of 15 private label brands across the Do it Best and True Value retail networks. Oversee the full private label strategy, assortment architecture, and market execution, driving measurable gains in sales, margin, and brand value. Integrate brand management, category strategy, and cross-functional leadership, partnering closely with Merchandising, Marketing, Sales, Ecommerce, and Legal to optimize product portfolios, trademark compliance, and go-to-market execution. Deliver data-driven brand strategies, high-impact product launches, and organizational alignment that supports long-term growth across all channels.HIGHLIGHTS Integrated multiple brands across organizations, including two brands into the Do it Best network and five brands into the True Value retailer base. Developed enterprise-wide brand standards, identity guidelines, and visual systems to ensure consistency and protect brand integrity. SKU rationalization and consolidation during the Do it Best/True Value integration, improving efficiency and category clarity. Partnered with Legal on trademark management and regulatory compliance, safeguarding intellectual property and brand equity. Conducted competitive and category analyses that informed product strategy, positioning, and private label expansion opportunities. Delivered communication and education programs to align teams and retailers on brand value, positioning, and go-to-market plans.Skills: Private Label Strategy • Brand Portfolio Management • Category Management • Retail Marketing • Brand Development • Product Innovation • Go-to-Market Strategy • Merchandising Collaboration • Ecommerce Strategy • Trademark & Regulatory Compliance • P&L Leadership • Cross-Functional Leadership • SKU Optimization • Consumer Insights

Skills

• Sales
• Forecasting
• Sales Management
• Sales Operations
• Key Account Development
• Selling
• New Business Development
• P&L Management
• Management
• Team Building
• Strategy
• Product Development
• Budgets
• Sales Process
• Account Management
• Direct Sales
• Pricing
• Key Account Management
• Marketing Strategy
• Strategic Planning