Andrew F.
Vice President | PE-Backed Manufacturing | Commercial Turnarounds | Enterprise & Gov Enablement | Enterprise Growth & Margin Expansion
- Role
- Vice President Sales & Marketing at River States Pallets & Crates
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Andrew F.
Enterprise commercial executive building scalable revenue systems inside private-equity backed manufacturing platforms. I drive disciplined margin expansion, executive-level commercial governance, and national account growth through CRM infrastructure, forecasting rigor, pricing strategy, and brand unification.CEO-reporting with ownership of revenue forecasting, pricing, Sales + Customer Service integration, and enterprise commercial transformation.Highlights include winning a $4.5M multi-plant RFQ, leading an award-winning national rebrand, and enabling federal contracting through successful SAM.gov and CAGE approval after years of prior failed attempts.
Experience
Vice President Sales & Marketing
May 2025 — Present
Direct report to CEO; accountable for enterprise revenue strategy and board reporting• Own sales forecast, pricing strategy alignment, and annual revenue budget • Partner with CFO to enforce margin governance and pricing discipline • Lead Sales and Customer Service functions ensuring revenue growth and CX alignment • Institutionalized KPI-driven commercial operating system Results:• 14% increase in new customer acquisition• 14% improvement in gross margin• Inbound lead generation increased 100%(from zero baseline)• Marketing Qualified Leads up 80%• Sales conversion rate improved from 7% to 15%• Pipeline value expanded from $750K to $3.8M• Closed $4.5M enterprise agreement expanding multi-site footprint• Website traffic increased 72%• Lead conversions reached 45%(from 0%)• LinkedIn audience growth of 29%• Net Promoter Score: 90• $7,500/month in cost savings through brand consolidation efficiencies
Education
Penn State University
Bachelor's degree
2008 — 2013
Skills
- Sporting Goods
- Direct Sales
- Powersports
- Marketing
- Diesel Engine
- Diesel Performance
- Microsoft Office
- Sales
- Management
- Time Management
- Retail
- Customer Relations
- Customer Satisfaction
- Motorcycle Industry
- Customer Retention
- Customer Service
- Automotive Aftermarket
- Leadership
- Inventory Control
- Customer Experience
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