Andrew Robinson

Visiting Fellow @Zinc

York, GB
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WORK HISTORY

Aug 2023 — Present

Visiting Fellow @Zinc

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Advising founders on product and strategy

EDUCATION

2002 — 2005

University of Warwick

BA (Hons), History and Politics

SKILLS

Marketing CommunicationsFacebookSearch AdvertisingDirect MarketingPpcMarketingDigital MarketingE-CommerceMarketing StrategyInteractive MarketingDigital MediaSEOSmoOnline MarketingBloggingLead GenerationDigital StrategyOrganic SearchSocial MediaMobile MarketingSemGoogle AdwordsOnline BrandingWeb AnalyticsGoogle AnalyticsOnline Lead GenerationSocial Media MarketingMedia BuyingAffiliate MarketingOnline AdvertisingLanding Page OptimizationSocial NetworkingEmail MarketingConversion Optimization

ABOUT ANDREW ROBINSON

I am an AI Product Leader who builds products that solve real problems for real people. I care about deeply understanding users, and developing impactful ideas from concept to a tangible product that users choose, return to and genuinely benefit from.I bring strategic vision, strong product sense and hands-on product leadership. I work closely with engineering, design and data, focusing on clarity of direction, disciplined iteration and evidence-based delivery.Examples of my work include- Developing a conversational AI financial coach programme, including developing the first GenAI spend analytics capability from a UK bank- Creating a customer service Fraud agent that is significantly more effective than human agents in categorising and triaging customers into the right journey- Zero to one and one to scale product innovation including greenfield app development such as bill splitting app Housemate (scaled to 50k+ users), product line innovation such as Rooster Money’s personalised cards (delivering new incremental revenue stream), or feature innovation such as Carbon Tracker (engaging over a million customers to make a measurable impact in their carbon footprint)- Establishing and leading NatWest\'s partnership with OpenAI - the first UK bank to be an OpenAI partner- Delivering scaled outcomes across highly regulated fintech and consumer product environments where user trust, clarity and simplicity matter.I am particularly interested in how AI will disrupt existing systems of user interaction and create new forms of value in the market, especially when applied with care, transparency and a focus on real outcomes for the customer.I’m always open to thoughtful conversations about product, AI, user value and building things that matter.

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Andrew Robinson — Visiting Fellow at Zinc in York, GB | Unifers