Andrew Robbins

About Andrew Robbins

I am primarily responsible for matching CPG manufacturers\' challenges back to NielsenIQ solutions. I work collaboratively with our clients to ensure they are receiving maximum ROI on their NIQ engagement. This often plays out in the form of contract renewals/RFPs, rescoping and right sizing existing contracted services, and consulting on incremental services aligned to critical business challenges. I bring a decade of research/NIQ experience, and my portfolio of clients represent eight-figure revenue for NIQ, crossing departments as broad as Dairy, Grocery, Beauty, Canned Goods, and BevAl.My prior experience as an analytic lead provides valuable insight into how licensed solutions can yield powerful insights. In this role I focused on analyzing and interpreting data in order to uncover critical insights about the products and brands of my client, and using those insights to drive business decisions for Marketing, Sales, Insights/Analytics, & Category Management.I have guided manufacturers to successful engagements with solutions such as Market Structure, Assortment, Survey & Segmentation, New Product Forecasting & Line Optimization, Test/Control Impact Testing, Marketing Effectiveness, Volume Decomposition, Consumer Behavior Analytics, Spectra, & Retail Measurement including eCommerce and Omni.I completed my MBA in Marketing / Organizational Management and Strategy at Virginia Tech in 2012, and my BBA in Management at Radford University in 2010.

Experience

1. Vice President

   NielsenIQ

   Feb 2023 — Present · Cincinnati, OH, US

   I am primarily responsible for matching CPG manufacturers\' challenges back to NielsenIQ solutions. I work collaboratively with our clients to ensure they are receiving maximum ROI on their NIQ engagement. This often plays out in the form of contract renewals/RFPs, rescoping and right sizing existing contracted services, and consulting on incremental services aligned to critical business challenges. I bring a decade of research/NIQ experience, and my portfolio of clients represent eight-figure revenue for NIQ, crossing departments as broad as Dairy, Grocery, Beauty, Canned Goods, and BevAl.My prior experience as an analytic lead provides valuable insight into how licensed solutions can yield powerful insights. In this role I focused on analyzing and interpreting data in order to uncover critical insights about the products and brands of my client, and using those insights to drive business decisions for Marketing, Sales, & Category Management.I have guided manufacturers to successful engagements with solutions such as Market Structure, Assortment, Survey & Segmentation, New Product Forecasting & Line Optimization, Test/Control Impact Testing, Marketing Effectiveness, Volume Decomposition, Consumer Behavior Analytics, Spectra, & Retail Measurement including eCommerce.I have received multiple awards for my contributions at NIQ, including those given directly from my client (separately from Market Research, Marketing, and Sales departments), and those received internally (Rising Star, Think Big, Impact, and Simply Excellent awards).For eight years I was a guest presenter at Miami University on the topics of Market Research & Data Analytics.

Education

• Virginia Polytechnic Institute and State University - Pamplin College of Business

  Master of Business Administration

  2010 — 2012

• Radford University

  Bachelor of Business Administration

  2006 — 2010

Skills

• Market Research
• Editing
• Microsoft Word
• Analytics
• Competitive Analysis
• Marketing Strategy
• Written Skills
• Strategy
• Analysis
• Management
• Marketing Communications
• Data Analysis
• Marketing
• Microsoft Excel
• Microsoft Office
• Sales