Andrew Roach
Director of Account Management @Fanaply
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WORK HISTORY
Director of Account Management @Fanaply
Toronto, ON, CA
Created scalable, data-driven product strategies, utilizing market insights and performance metrics to generate over in gross revenue across diverse industries, including entertainment, sports, and music.• Led the account management department in the strategic development and execution of NFT sales and marketing campaigns, collaborating with key partners such as the Nashville Predators, Oklahoma City Thunder, Pac-12, Trevor Noah, and the Goo Goo Dolls, ensuring the successful delivery of 75+ client accounts and numerous impactful campaigns.• Advised clients on the seamless transition from Web2 to Web3, facilitating pioneering NFT drops for brands such as American Express and Coachella, and delivering the first NFT campaign for the New Jersey Devils, positioning these brands as leaders in the digital asset space.• Earned recognition with a shortlist nomination for the Hashtag Sports Award in the \"Best Engagement Through NFTs\" category, affirming the effectiveness and innovation of engagement strategies across multiple campaigns.• Championed the launch of several first-to-market NFT initiatives, collaborating with high-profile brands to establish their leadership in the Web3 ecosystem and set new benchmarks for NFT engagement and brand awareness.
EDUCATION
McMaster University
Honours Bachelor of Commerce
ABOUT ANDREW ROACH
Strategic Account Director with extensive experience driving growth and innovation in fast-paced tech startups across sports, entertainment, and digital media. Proven success leading and scaling account management and client success functions. Skilled at driving customer value, launching new products, and advising senior leaders on strategies that accelerate both client and business performance. Passionate about leading through transformation with a focus on purpose-driven leadership and cross-functional collaboration.
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