Andrew Read
Group Head of Ecommerce @Halfords
Signup · Get unlimited contacts
WORK HISTORY
Group Head of Ecommerce @Halfords
Overall responsibility for the Group online trading performance across both Retail and Autocentres. I define and execute the strategy to grow revenue, maximise margin, and elevate the customer experience, all with a clear goal: to position Halfords as a best-in-class omnichannel retailer.I lead high-performing digital teams across trading, merchandising, CRO, and personalisation, driving continuous optimisation through data-led insight and experimentation. By focusing on key levers like conversion rate, items per order, and average item value, we consistently deliver measurable, sustainable growth.I’m also passionate about building future-ready teams, developing digital capability and embracing emerging technologies to keep Halfords at the forefront of retail innovation.
SKILLS
ABOUT ANDREW READ
As the Group Head of eCommerce at Halfords, I lead the digital optimisation and trading performance of one of the UK\'s leading retailers of motoring and cycling products and services. With over 30 years of Retail experience, 20 of which in eCommerce, I have a proven track record of delivering sales, margin, conversion, and customer satisfaction growth across multiple channels and categories.My core competencies include people management, team motivation, customer experience, digital optimisation, multivariant testing, personalisation, and innovation. I define the strategy and vision for increasing conversion, items per order, and average item value through CRO and insight-led optimisation and personalisation programmes. I also grow skills and capabilities within the team to take advantage of new technologies as they emerge. My mission is to support Halfords in becoming a best-in-class OmniChannel retailer that meets the needs and expectations of its customers.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.