Andrew Pullen
President Asia Pacific @Jacuzzi Group
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WORK HISTORY
President Asia Pacific @Jacuzzi Group
NZ
As President for the Asia Pacific region, I lead Jacuzzi Group’s strategy to strengthen and expand our presence across diverse markets through an integrated focus on retail, distribution, manufacturing, and product innovation. My mandate is to maximise the performance and potential of the Jacuzzi family of brands — including Jacuzzi, Vortex, Fisher, and Sun & Soul — across Australia, New Zealand, and the broader Asia Pacific region.Working closely with regional partners and our global leadership team, I oversee growth initiatives spanning direct-to-consumer retail, channel development, and OEM partnerships. A key focus is aligning product design, manufacturing capability, and market strategy to deliver sustainable growth and operational excellence.Under my dual role as Managing Director of Vortex Leisure (Spa World), our vertically integrated business serves as both an incubator and execution platform for innovation within the Jacuzzi Group. Together we’re advancing new product categories, enhancing customer experience, and building a high-performing, purpose-driven culture that connects more people to the wellness and lifestyle benefits our brands represent.
SKILLS
ABOUT ANDREW PULLEN
I am a dynamic and passionate business leader with over 30 years of experience in the spa and wellness sector. My career has been defined by building high-performing teams and delivering exceptional results in the pursuit of growth, innovation, and operational excellence.At Vortex Leisure, we lead our markets by creating beautifully designed, environmentally friendly, and user-centric products that enhance health, wellness, and happiness. As the creators of the IKON and proud owners of the world’s largest spa specialist retail group, Spa World, we have also become one of Jacuzzi’s top-performing international distributors.What drives me is a deep commitment to fostering collaboration, innovation, and excellence—values I believe are essential to creating transformative growth and delivering meaningful results. Above all else, I thrive as part of a winning team, where shared vision and dedication pave the way for success.
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