Andrew Phillips
Digital Marketing Manager | Performance Marketing | PPC · SEO · Paid Social · Analytics | Growth Strategy & Leadership
- Role
- Regional Digital Marketing Strategist at Apex Service Partners
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Andrew Phillips
Head of Growth and demand generation leader with 10+ years scaling acquisition across…
Experience
Regional Digital Marketing Strategist
Aug 2025 — Present · Dallas-Fort Worth, TX, US
Lead digital marketing strategy for the Southeast region, partnering with franchise owners and executive leadership to drive growth. My role spans PPC, SEO, Local Services Ads, and CRO, ensuring franchisees see measurable ROI. • Boosted franchise lead volume 38% YoY through PPC + SEO optimization. • Improved campaign efficiency with CRO testing (WordPress, Unbounce). • Streamlined performance reporting and aligned campaigns with corporate goals. • Partnered with execs on budget pacing, ROI modeling, and P&L impact.
Education
North Carolina Central University
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
2012 — 2016
Western Governors University
Master of Business Administration - Management, Business, Management, Marketing, and Related Support Services
2017 — 2018
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