Andrew Neerdaels
Licensing Manager at DBG (Top Global Licensing Agency)
- Role
- Licensing Manager at Dimensional Branding Group
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Andrew Neerdaels
I run Dimensional Branding Group, a boutique licensing agency recognized as a Top Global…
Experience
Licensing Manager
Jul 2021 — Present · Pulaski, WI, US
In my current role at DBG, I lead a small and mighty team responsible for representing a diverse array of brands, including Sad Nuggie, Skee-Ball, and BayTek Entertainment. Additionally, we provide essential inbound services for our sister company, Bay Tek Entertainment, focusing on arcade game development.Here\'s a snapshot of my responsibilities-Business development and procuring licensing agreements for our clients-Negotiating and managing licensing and brand partnership agreements-Strategize and execute our business, marketing, and sales plans-Formulating brand, product, and licensing strategies for optimal impact-Collaborating with international teams to drive global licensing strategies-Cultivating relationships with manufacturers and licensors to benefit our clients-Identifying and partnering with clients who align with our values and goals-Conducting thorough analyses of retail trends to inform our strategies-Negotiating licensing agreements on behalf of our clients-Managing royalty reporting and product development processes-Crafting compelling articles, press releases, and marketing collateral-Assist with our consumer product and arcade game development portfolio teams in managing existing projects and strategizing for future developments. I am deeply passionate about helping businesses reach new heights through the power of brand licensing. I have been very fortunate to work and have worked with many amazing clients, co-workers, and licensing partners. Seeing the tangible value and growth we have helped provide for our clients makes every day worth it.
Education
University of Minnesota Duluth
Bachelor of Arts - BA
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