Andrew Miller
Executive Director @Susquehanna River Valley Visitors Bureau
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WORK HISTORY
Executive Director @Susquehanna River Valley Visitors Bureau
Lewisburg, PA, US
Implement the strategic goals and objectives of the organization.Oversee and manage full time (5) and part time staff (3).Give direction and leadership toward the achievement of the organization\'s philosophy, mission, strategy, and its annual goals and objectives.Enable the Board to fulfill its governance function.Supports operations and administration of Board by advising and informing Board members, interfacing between Board and staff, and supporting Board\'s evaluation of chief executive.Oversees design, marketing, promotion, delivery and quality of programs, products and services.Financial, Tax, Risk and Facilities Management - Recommends yearly budget for Board approval and prudently manage organization\'s resources within those budget guidelines according to current laws and regulations.Human Resource Management - Effectively manages the human resources of the organization according to authorized personnel policies and procedures that fully conform to current laws and regulations.Community and Public Relations - Assures the organization and its mission, programs, products and services are consistently presented in strong, positive image to relevant stakeholders and the media. Am the voice and the face of the Visitors Bureau for all media outlets. Comfortable in doing press interviews and public speaking. For the past 10 years have written a monthly \"Backyard Tourist\" column for two regional newspapers.Government Relations - work closely with local and state elected officials to educate on and advocate for the positive economic impacts of tourism and issues that directly impact the tourism industry on all levels. Serve on statewide task force key issues relative to the tourism industry.Marketing and Strategic Communication - work closely with the Marketing Director to secure marketing research; identify target audiences and to promote the organization and its members to tourists, visitors and residents.
EDUCATION
Penn State University
Bachelor of Arts (B.A.), Advertising, Public Relations and Strategic Communication
Penn State University
Bachelor of Arts (B.A.), Advertising/Public Relations/Strategic Communications
SKILLS
ABOUT ANDREW MILLER
Seasoned professional with 30 years of management experience in non-profits. In December of 2016, I secured my BA in Advertising/Public Relations with a focus in Strategic Communication. This \"old dog\" knows the new tricks of the trade and offers decades of experience combined with current and relevant knowledge in Advertising/Public Relations.I take great pride in my skills in the following areas: emotional intelligence, marketing, promotion and public relations, communication, writing, diplomacy, transparency, team-building, public speaking, board development and engagement, consensus building, strategic planning, customer service, industry education and career mentoring. I run a marketing agency that specializes in tourism marketing where the staff and board work in unison to best represent our agency to our member businesses, marketing partners, residents, communities and elected officials. I am the face and voice of my organization and take great pride in representing my agency to its members, the public and the media. I am comfortable and confident in working with individual, local, regional and state stakeholders and partners.In my current job as an Executive Director for a regional marketing agency, I work with many layers within the region\'s communities and government that involve chambers, downtowns, economic development groups, local and state government officials, plus I work closely and am actively engaged with my state association. Both past and present, I have served on a variety of community, regional and state committees, task forces and boards.
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