Andrew Mead
Associate Director - Customer Lifecycle, Retention & Growth @Geotab
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WORK HISTORY
Associate Director - Customer Lifecycle, Retention & Growth @Geotab
EDUCATION
University of Portsmouth
Bachelor's degree, English Literature
SKILLS
ABOUT ANDREW MEAD
Andy is a highly experienced customer marketing leader with a proven track record of building and scaling customer marketing organizations across North America, EMEA, and Australia. With deep expertise in customer success, expansion, and retention, Andy brings a strategic, data-informed approach to driving growth and loyalty across the customer lifecycle.As a people-first leader, Andy is passionate about developing high-performing teams and creating cross-functional alignment between marketing, sales, customer success, and support. His work focuses on delivering measurable outcomes through programs that create meaningful moments of value for customers — from onboarding to advocacy.With extensive global experience and a strong track record in both strategy and execution, Andy is recognized for turning insight into impact and helping organizations put the customer at the heart of everything they do.As an ENTJ, Andy brings a decisive, results-driven approach to customer marketing—pairing strategic oversight with a bias for execution to drive engagement, loyalty, and growth across the customer lifecycle.
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