Andrew McKernan
Consumer & Content Experience, Digital Strategy, Life on the Internet
- Role
- Gvp, Content & Consumer Experience Strategy at Razorfish
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Andrew McKernan
Call me Andy!My work focuses on meeting people where they are in, with all their unique, special, or weird interests. You may have come across my profile because I am a primary writer for the Razorfish Radar, a weekly culture and digital trends pulse, where we talk about life on the internet. Identifying the voice of priority audiences - and their attendant attitudes, behaviors, and motivations, no matter how niche or hard-to-reach - helps us see them as people, and not just consumers. I\'m a #girldad, cat dad, and father to a 7-year-old sourdough starter named Shirley Jacksour; an endurance athlete (currently \"retired\" from marathons per the needs of that little baby); I am always ready to talk about tuxedo cats, campy 1980s sci-fi/action movies, or which Shirley Jackson novel I\'m re-reading at the moment.Some other topics I love to talk about: consumer & content experience; content strategy; digital behaviors, trends, and platform insights; comms planning and digital ecosystem development; social listening, attribution, measurement and data; generative AI & innovation; technical writing; creative writing.
Experience
Gvp, Content & Consumer Experience Strategy
Apr 2022 — Present · Chicago, IL, US
Education
University of New Hampshire
Master of Fine Arts - MFA, Writing (Fiction)
2011 — 2013
University of New Hampshire
B.A., Russian Area Studies, Linguistics
2005 — 2009
Skills
- History
- Research
- Advertising
- Ap Style
- Content Strategy
- Tutoring
- Teaching
- Social Media
- Custom Content Creation
- Grants
- Editing
- Data Analysis
- Social Networking
- Community Outreach
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