Andrew McClellan
Creative and Digital Leader, and Designer of Experiences, Systems and Brands
- Role
- Senior User Experience Design Manager and Group Creative Director at Ford Motor Company
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Andrew McClellan
I am a Global Design Executive who builds intelligent creative ecosystems for iconic…
Experience
Senior User Experience Design Manager and Group Creative Director
Jul 2023 — Present · Dearborn, MI, US
I lead the UX design team responsible for Ford\'s most critical digital touch points – discovery and shop experiences. This includes high-traffic areas like the home page, vehicle pages, and the vehicle configuration journey. We translate user research and business goals into engaging digital experiences. Prioritizing seamless user journeys, I foster innovation and collaboration across design, marketing, and product teams both within Ford and across its global network. I also drive the strategic vision for Ford.com\'s design evolution. Led the complete redesign of Ford.com, demonstrating significant potential for increased revenue and customer engagement.
Education
MIT Sloan Executive Education
AI: Implications for Business Strategy
Shepherd University
Bachelor of Fine Arts in Design, Visual Arts and New Media
Harvard Business School Executive Education
Leadership in Today’s Digital Age
American University
Cinematography and Film/Video Production
Skills
- Mobile Devices
- Digital
- Digital Strategy
- Creative Development
- Photography
- Brand Development
- Corporate Branding
- Creative Direction
- Interactive Media
- Information Graphics
- Strategic Communications
- Advertising
- Data Visualization
- Art Direction
- Corporate Communications
- User Interface Design
- Concept Development
- Social Media Marketing
- Design
- Motion Graphics
- Video
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Brand Architecture
- Experience Design
- Logo Design
- Management
- Social Media Measurement
- Marketing
- Copywriting
- Web Design
- Information Architecture
- Interactive Advertising
- Integrated Marketing
- New Media
- User Experience
- Content Strategy
- Innovation
- Strategy
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