Andrew Lawson
Senior Digital Marketing Analyst @Franklin Templeton
Signup · Get unlimited contacts
WORK HISTORY
Senior Digital Marketing Analyst @Franklin Templeton
Edinburgh, GB
SKILLS
ABOUT ANDREW LAWSON
Digital Analytics & Marketing Strategist | Data-Led Storytelling | Customer Journey OptimiserWith over 8 years’ experience driving digital performance, I specialise in turning complex data into actionable insights that improve user journeys and maximise engagement. I’ve worked across sectors to lead campaigns, shape strategy, and deliver measurable outcomes – from SEO and CRO to GA4 analytics, ContentSquare behavioural insights, and cross-channel marketing.I bring a holistic view of the digital ecosystem – using tools like GA4, Pi Data Metrics, Similarweb, and Looker Studio to align acquisition, experience, and conversion. Whether it’s optimising a login journey, identifying keyword cannibalisation, or boosting click-through via metadata improvements, I bridge the gap between data and delivery. Passionate about making insights accessible and helping teams grow their digital confidence. Currently focused on using analytics to improve public access to vital services and drive behavioural change.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.