Andrew Laderoute
Senior Manager, Research & Strategy, why Group @Horizon Media
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WORK HISTORY
Senior Manager, Research & Strategy, why Group @Horizon Media
New York, NY, US
Conduct primary research and provide strategic insights for revenue-generating client projects with a focus on wellness, lifestyle and multicultural verticals • Responsible for writing & analyzing surveys • Work with Research Ops team and outside vendors to ensure effective survey programming • Contribute to vertical specific thought leadership pieces • Participate in new business pitches across various industries, including financial services, CPG, sports and education • Utilize NetBase for social listening/consumer insights, Q Research Software for survey analysis, Nielsen’s Clear Decisions for syndicated research analysis and Helixa for audience profiling
EDUCATION
University of Vermont
Bachelor of Science - BS, Business Administration (Finance & Marketing Concentrations), Minor in Mathematics
Rutland High School
High School
The University of Texas at Austin
Master of Science - MS, Marketing
ABOUT ANDREW LADEROUTE
I pride myself on being a problem solver and strategic thinker, always trying to take a pragmatic approach to data analysis and cross-functional collaboration. I am passionate about building sustainable brands, fostering inclusive environments and driving meaningful impact that extends beyond the bottom line.
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