Andrew Maxwell

About Andrew Maxwell

I connect homeowners who need help with pros who deliver, one call at a time. With…

Experience

1. Vice President, Partnerships

   Arroyo Media

   Mar 2025 — Present

   As VP of Partnerships at Arroyo Media, I lead the company’s expansion into the home services, building our call generation and affiliate programs from the ground up. I drive strategic growth initiatives, form high-impact partnerships, and oversee performance marketing efforts to connect brands with ready-to-act consumers through high-intent inbound calls.Key contributions and responsibilities include:• Spearheading Arroyo’s push into home services, launching and scaling call programs across appliance repair, plumbing, HVAC, pest control, roofing, and more.• Developing and optimizing inbound call flows, balancing internally generated calls and affiliate partnerships to maximize revenue and call quality.• Building and managing strategic relationships with enterprise buyers, aggregators, and publishers to create aligned, transparent, and scalable acquisition programs.• Driving growth and profitability through innovative partner management, pricing strategy, and performance analytics.• Leading cross-functional initiatives to improve campaign ROI, expand market coverage, and ensure compliance and buyer satisfaction.• Representing Arroyo Media as a thought leader and trusted partner in the performance marketing and home services industries.I’m passionate about building partnerships based on transparency, shared success, and a relentless focus on outcomes. At Arroyo, we’re creating the next generation of home services lead generation, helping brands acquire customers at scale with confidence and clarity.

Education

• La Salle University

  Bachelor's degree, Political Science and Government

  2006 — 2010