Andrew Horowitz
- Role
- Director of Customer Insights - Marketing at Walgreens
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Andrew Horowitz
I’m an experienced customer insights and analytics executive with a proven record of…
Experience
Director of Customer Insights - Marketing
Jul 2021 — Present
Manage10-person multi-layered organization that analyzes customer behavior, financial projections, and competitor actions to optimize strategy in collaboration with marketing, finance, and operational teams Led working group that analyzed statistical models and performed scenario planning to recommend marketing investment changes to drive 25 million additional prescriptions filled Spearheaded customer insights efforts for myWalgreens loyalty program, working with business partners and vendors to define P&L, measure performance, and grow program to over 100 million members Delivered audience insights for marketing planning and briefs, facilitating personalized campaigns providing $1B incremental EBIT annually Scoped and directed research to understand customer perspectives on newly proposed healthcare offerings; delivered recommendations to C-Suite to support product design and launch Analyzed Market Mix Model and Multi-Touch Attribution (MTA) data to maximize marketing ROI, achieving returns above industry benchmarks
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