Andrew Herta

About Andrew Herta

Results-oriented and data-driven marketing leader with a proven record of achieving tangible outcomes through the creation of personalized customer experiences. Deep experience in crafting and optimizing customer-centric loyalty, CRM, subscription, and credit card programs for renowned brands such as Panera, 7-Eleven, AutoZone, The North Face, Pier 1, and El Pollo Loco. Empathetic leader who thrives on collaborative problem-solving, actively engaging with my teams to address critical business challenges and implement innovative solutions.

Experience

1. Senior Director Analytics and Strategy Marketing, Crm, & Customer

   Vroom

   Oct 2022 — Present

   Direct the enhancement of Vroom\'s customer experience throughout the lifecycle, with a focus on elevating conversion rates, retention, and net promoter scores. • Led cross-functional team in successfully implementing a unified customer data platform and marketing tech stack enabling Vroom to action upon its extensive first party customer data.• Successfully reactivated 65K email members through targeted campaigns, bolstering engagement.• Implemented strategic optimizations, reducing performance marketing spend by 30% while maintaining consistent conversion rates.• Achieved a substantial reduction of approximately $100K in tech costs during 2023.

Education

• University of North Texas

  BA

Skills

• Computer Repair
• Business Analysis
• Data Analysis
• Database Marketing
• Customer Service Training
• Email Marketing
• Loyalty Programs
• Microsoft Office
• Wordpress
• Mac Os X Server
• Customer Service Operations
• Adobe Creative Suite
• Troubleshooting
• Final Cut Studio
• Multimedia
• Technical Support
• Video
• Loyalty Analytics
• Analytics
• Iphoto
• Apple Certified Technician
• Ilife
• Mac
• Iwork
• Network Administration
• Loyalty Marketing
• Os X
• Video Editing
• Imovie
• Ios
• Mac Os
• Iphone
• Ipod