Andrew Gregor

About Andrew Gregor

With over a decade of digital marketing experience spanning healthcare, senior living…

Experience

1. Digital Marketing Strategist

   NexCore Group

   Jul 2022 — Present · Denver, CO, US

   As the Digital Marketing Strategist at NexCore Group, I manage the digital marketing strategy for both NexCore Group and Experience Senior Living, NexCore\'s senior living business line. My role involves developing and managing marketing initiatives across all business lines, focusing on various marketing strategies, including organic and paid social media, SEO, SEM, email marketing, and content development to enhance brand awareness, engagement, and lead generation.• Create and manage email marketing campaigns for all Experience Senior Living communities.• Manage digital marketing vendors, interns, and ad creation efforts.• Manage the digital marketing budgets for all senior living communities.• Contributed to the development and architecture of the corporate and brand websites.• Manage and optimize on and off-site SEO through various agencies along with executing my own on and off-site tactics.• Create social media content across Facebook, Instagram, YouTube, Nextdoor, Yelp, and Google Business Profile. Build out ad campaigns for lead generation, event promotion, recruiting, and awareness. Established corporate social media guidelines to ensure consistency and brand integrity.• Written website copy, blogs, and press releases for all business entities.• Monitor and manage the online reputation for all business entities, track and respond to reviews, and implement strategies to improve online reputation across multiple platforms, including Google, Yelp, A Place For Mom, and Caring.com.• Develop recurring performance reports and lead strategic discussions with communities and corporate teams on a weekly, monthly, and quarterly basis.

Education

• University of Hartford

  Bachelor of Arts (B.A.)

  2009 — 2013

Skills

• Public Relations
• Microsoft Powerpoint
• Social Media
• Leadership
• Time Management
• Marketing
• Public Speaking
• Blogging
• Editing
• Drafting Press Releases
• Event Planning
• Microsoft Office
• Fundraising
• Powerpoint
• Facebook
• Press Releases
• Social Networking
• Strategic Public Relations Planning
• Social Media Marketing