Andrew Gonzalez
- Role
- Account Executive at Univision
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Andrew Gonzalez
Experienced sales professional with advanced business development skills and client…
Experience
Account Executive
Jan 2019 — Present
Manage and maintain business relationships with existing key accounts •Identify and qualify new leads to create reoccurring business relationships •Develop, plan, produce and implement 360° campaigns inclusive of TV, radio, CTV, audio streaming, native articles, social media blitzes, email deployment and digital ad retargeting •Conduct high-level conversations with business owners, consultants and decision makers, addressing business needs and securing commitments •Track and project sales and activities via matrix CRM system, providing management with timely and accurate reporting •Meet and exceed sales and new business goals •Upsell and increase market share of both new and established business partnerships •Monitor competing media, identify industry trends and bring current opportunities to the internal forefront, impacting client business activities •Identify emerging categories and establish outreach strategies to achieve new business revenue objectives in partnership with management •Transition historically linear-only accounts to linear-digital accounts inclusive of CTV/OTT and targeted digital video via programmatic teams/trade desks
Skills
- Brand Awareness
- Social Networking
- Brand Development
- Social Media Marketing
- Direct Marketing
- Marketing Research
- Marketing Communications
- Integrated Marketing Communications Planning
- Public Relations
- Interactive Marketing
- Advertising Sales
- Online Marketing
- Relationship Marketing
- Digital Media
- Event Management
- Digital Marketing
- Media Buying
- New Business Development
- Marketing
- Advertising
- Teamwork
- Marketing Strategy
- Digital Strategy
- Team Building
- Mobile Marketing
- Sales
- Integrated Marketing
- Media Planning
- Email Marketing
- Online Advertising
- Customer Service
- Event Planning
- Market Research
- Social Media
- Lead Generation
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