Andrew Giusto
Director, Brand Media Strategy @The New York Times
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WORK HISTORY
Director, Brand Media Strategy @The New York Times
New York, NY, US
Lead Brand Media Strategy across all The New York Times properties, including News, Games, Cooking, and The Athletic. Ensuring Brand Marketing shows up in the right places to drive consumer awareness and affinity for the NYT total offerings. Expert across all Paid Media Channels including but not limited to Linear TV, CTV, Paid Social, Paid Search, Streaming Audio, Podcasts, Online Video, OOH, Display, etc.
EDUCATION
Rutgers University
Bachelor's Degree
SKILLS
ABOUT ANDREW GIUSTO
I’m a senior media and growth marketing leader with deep expertise in paid media, full-funnel strategy, and analytics-driven performance. I’ve built and led high-performing teams, unified brand and performance marketing, and delivered measurable improvements in brand relevance, acquisition efficiency, and long-term profitable growth for major consumer brands. My strength is translating data and audience insights into integrated media strategies—leveraging modeling, and cross-channel planning to drive scalable customer growth. I thrive at the intersection of strategy and execution, partnering across Creative, Insights, Product, and Finance to operationalize media programs that deliver meaningful business impact.
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