Andrew Flatley

About Andrew Flatley

As the Regional Channel Manager - Northeast Commercial Sales at Armstrong World Industries (AWI), I drive sales growth and manage channel effectiveness across the region. This involves building strategic relationships with key customers, leading the AWI distribution team, and optimizing pricing strategies. I guide the regional team in project bidding, conduct market intelligence, and manage team performance. By analyzing territory performance and implementing process improvements, I enhance customer service and product lead times.Previously, as a National Account Segment Manager at AWI, I led sales and business development for the data center market segment. With a BA in Advertising and over five years of experience in distribution sales management, I developed effective growth strategies and sales programs. I have been recognized with multiple AWI Silver and Bronze awards for my dedication and relationship-building.My career began with a focus on distribution sales management, where I honed my skills in creating and implementing segment growth strategies, value propositions, and sales programs. As a former player-coach and pricing manager for the Northeast region, I contributed to achieving the territory’s goals of sales volume, mix, new products, and pricing. Throughout my career, I have been passionate about delivering innovative and sustainable solutions that meet the needs and expectations of our customers and partners.

Experience

1. Regional Channel Manager - Northeast Commercial Sales

   Armstrong World Industries

   Jan 2025 — Present · Boston, MA, US

   As the Channel Manager for the Northeast, responsibilities include driving sales growth and managing channel effectiveness across the region. This role involves building and maintaining strategic relationships with key customers, including contractors and distributors, to exceed sales targets. Leading the AWI distribution team and managing pricing strategies to optimize efficiency are key aspects of the position. Additionally, guiding the AWI regional team in project bidding ensures a focus on total solution selling. Conducting competitive market intelligence helps retain and grow market leadership, while recruiting, training, and managing the performance of the team is essential.Analyzing territory performance and implementing process improvements drive enhanced customer service and product lead times. Close collaboration with the Specification Manager streamlines communication and focuses on closing efforts. Commitment to achieving key business drivers and participating in strategic market dynamics discussions helps forecast future sales results.

Education

• Penn State University

  Bachelor of Arts - BA, Advertising

  2015 — 2019

• Penn Manor High School

  High School Diploma

  2011 — 2015