Andrew de Neef
Senior Manager Product Education @Southern Glazer's Wine & Spirits
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WORK HISTORY
Senior Manager Product Education @Southern Glazer's Wine & Spirits
AZ, US
I manage a team of spirit specialists who overlay the On-Premise Sales team with Southern Glazers Wine & Spirits of Arizona. Our creative and consultive approach as well as emphasis on education ensure SGWS remains the most dominate force in the beverage alcohol industry and is responsible for millions of dollars in annual sales.
EDUCATION
Holland High School
High School Diploma, Marketing
Wine & Spirit Education Trust
Wset 2, Spirits
ABOUT ANDREW DE NEEF
I am hard working, self motivated and creative. I got my start working in a wide variety of hospitality establishments all around the US for almost 20 years. As Manger of Product Education & Manager of Mixology with Southern Glazers Wine & Spirits I have consulted with thousands of On-premise partners in the bar & restaurant world on the state and national level. Part of my role also has me overseeing a diverse team of Spirits Managers whom overlay the General Sales team. We ensure our division consistently exceeds our K.P.I.\'s and goals through direct consultation and training. I have a passion for leadership, education and sales, and love you use out of the box thinking to find new solutions to the challenges my team and I face.
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