Andrew Davis

About Andrew Davis

I\'m a junior pursuing a Sport Management degree at the University of Tennessee. Alongside my studies, my passion for strategic marketing, branding, and social media management is shown through my role as a social media manager for Barstool Sports, where my creative and innovative efforts have led to the rapid growth and success of Barstool Tennessee\'s online presence in 2024. Including leading Knoxville and the University of Tennessee to be crowned the 2024 Barstool Sports Best College Town. In addition, I have immersed myself in one of the top collegiate athletic programs in the country by working within the Tennessee Athletics Marketing Department, I have gained valuable experience planning and executing student-athlete marketing campaigns, brand development, venue promotion, and student promotional strategies, along with various essential skills like teamwork, leadership, time management, and communication. This summer, I am seeking an internship position to apply my skills and knowledge to a dynamic team while continuing to grow and expand my experience in the sports field relating to digital marketing, social media, creative design, advertising or any combination of the four.

Experience

1. Viceroy

   Barstool Sports

   Jan 2024 — Present

   I manage Barstool Tennessee\'s (@barstooltenn) social platforms and commerce marketing strategies to drive brand growth and recognition online and on-campus. I revitalized Barstool Tennessee\'s online and on-campus presence by implementing unique follower outreach initiatives, driving brand engagement and bringing follower counts from to on to on X, and 0 to on Tik Tok over a 18-month period. I drove SMS subscription growth by securing over sign-ups for Barstool Sports SMS platform within its first two months of launch in 2024. I have executed collaborative marketing efforts with national and local brands including Spotify, HeyDudeShoes, Fireball Whisky, BuzzBallz, Bojangles, Core Spaces, VolShop, Alumni Hall, YeeHaw Brewing Company, Petro\'s Chili and Chips, NI8Apparel, and more. I led Knoxville to victory in the 2024 Barstool Sports Best College Town Competition through a strategic campaign combining UGC, content aggregation, and student engagement, generating impressions across Instagram and X, delivering organic value to the presenting sponsors (Fireball Whisky and HeyDude Shoes). I expanded and led the Barstool Tennessee and Rocky Top Chicks team from a one-person operation to a seven-member group specializing in graphic design, video production, photography, and content strategyI help deliver dynamic live coverage of Tennessee sporting events on Instagram and X, driving enhanced brand recognition and audience engagementI have refined my personal graphic design expertise by producing time-sensitive news graphics and engaging short-form content. I have learned to effectively lead and mentor others through the onboarding of younger students to take over the accounts.