Andrew Dale
Cluster (Uk & Ie) Marketing Manager @Birds Eye UK & IE
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WORK HISTORY
Cluster (Uk & Ie) Marketing Manager @Birds Eye UK & IE
Accountable for Birds Eye Potatoes portfolio in the UK and Ireland. Previously Aunt Bessie’s total brand to June 2025. Role includes lead on strategy, comms & innovation.
EDUCATION
University of Birmingham
MSc, Marketing Communications
The Marketers Forum
CIM Level 6 Professional Diploma in Marketing
University of Liverpool
BA (Hons), Business Studies
Corndel
CMI Level 3 Certificate in Principles of Management and Leadership
SKILLS
ABOUT ANDREW DALE
Experienced marketer known for simplifying complexity and rooting decisions in consumer and category insight.Recognised as a strong communicator, building relationships with integrity, and adept at stakeholder management. Driven growth initiatives for household brands including Birds Eye, Aunt Bessie’s, Patak’s, Blue Dragon, Amoy, and Jordans Cereals. Experience spans consumer, foodservice, industrial and international food marketing at companies listed in the FTSE100 and NYSE across ambient and frozen categories. Led brand positioning, planning and 3-5 year strategy. Accomplished with numbers and responsible for compelling comms campaigns. Also acknowledged for numerous design, packaging, and innovation work-streams.Currently Marketing Manager at Birds Eye (Nomad Foods) accountable for the Birds Eye potato portfolio in the UK & Ireland.
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