Andrew White

About Andrew White

I\'m a senior B2B marketing and commercial leader with more than 20 years experience…

Experience

1. Director, Corporate Markets

   Taylor & Francis Group

   Jun 2014 — Present

   Leading the commercial sales team for corporate access solutions and advertising, I develop short- and long-term strategic plans for various global regions hosting annual meetings with cross functional teams to align planning, communication and collaboration on revenue generating activity. I often collaborate with internal and external stakeholders to problem solve, align goals to enhance outcomes and encourage continuous improvements for core products/services as well as process efficiencies. By building consultative relationships with key contacts, I recommend practical solutions that align with their overall requirements, while working together to harvest cost effective and innovative ideas for product development at Taylor & Francis (an Informa business). I work with professionals in various roles - from information management to marketing managers to society staff - at leading organizations within chemistry, education, energy, finance, pharmaceutical and technology markets.From a management perspective, I embrace and encourage a creative culture that feeds on collaboration, working smart, measurable results, and a resilient mindset to accelerate or enhance growth.

Education

• Emerson College

  M.A.

• The Institute of Direct and Digital Marketing

  Dip DigM

• University of Massachusetts Dartmouth

  B.A.

Skills

• Web Analytics
• Integrated Marketing
• Strategic Partnerships
• Marketing
• Creative Direction
• Trade Shows
• Social Media
• Press Releases
• Digital Media
• Market Research
• Google Analytics
• Publishing
• Digital Strategy
• Direct Mail
• SEO
• Marketing Communications
• Digital Marketing
• Email Marketing
• Public Relations
• Content Management
• Advertising
• E-Commerce
• B2b
• Direct Marketing
• Ppc
• Online Publishing
• Marketing Strategy
• Project Management
• Copywriting