Andrew Corn
Senior Research Consultant @Reach3 Insights
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WORK HISTORY
Senior Research Consultant @Reach3 Insights
Advanced Analytics Resource: Served as the go-to internal resource for advanced analytics, including segmentation, shapley key driver analysis, conjoint and maxdiff. Provided strategic recommendations grounded in data to support high-impact client decisions.Community Management: Led end-to-end management of a research community for supply chain industry experts, including recruitment, scheduling, survey deployment, incentive administration, and project oversight. Advised on research design and methodologies, contributed to project proposals, and analyzed engagement and survey data to generate actionable insights.Brand Tracking: Maintained an ongoing brand tracker for a wearables company, providing quarterly reports on new member satisfaction and key drivers for purchase. Data Management: Oversaw data cleaning, structuring, and processing across projects to ensure quality and consistency. Managed large datasets and supported analysis through SPSS and Excel to streamline workflows and improve insight delivery.Project Design & Proposal Writing: Developed thoughtful project designs and research proposals tailored to client needs, ensuring objectives were clearly defined, methodologies were sound, and deliverables were actionable and aligned with business goals.AI-Enabled Workflow Tools Advisor: Provided input to developers on AI-enabled tools, helping shape features that improved workflow efficiency across the company.
EDUCATION
Michigan State University
Bachelor's degree, Marketing
Michigan State University - Eli Broad College of Business
Master's degree, Marketing Research
SKILLS
ABOUT ANDREW CORN
I am a curious researcher with a passion for digging deep into data to gain valuable insights. I am quite enthusiastic about quantitative data and integrate it into almost every aspect of my life. My passion for data stems from early in my childhood, when I would collect baseball cards and want to learn every statistic possible for each player. I have more than 7 years of marketing research experience, with experience on both the client and supplier side. I have research experience in the following industry sectors: advertising, automotive, banking, credit repair, financial services, insurance, supply chain services, photography, technology, video games, wealth management, and wearables.One of my crowning achievements as a researcher comes during my experience at Escalent. In 2020, I was a part of a team that was a finalist in the Client/Supplier Collaboration of the Year category for a complex project tasked with redefining value with Bank of America. The team worked closely with client stakeholders to align the benefits of Advantage Banking with what is meaningful to the customer in support of a new checking account offering.
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