Andrew Cooper
Growth Marketing
- Role
- Senior Partner Marketing Manager at Ava Labs
- Location
- Ada, MI, US
- LinkedIn followers
- 500 followers
About Andrew Cooper
Search Engine Marketer of the Year - Male 2019. Constantly learning.
Experience
Senior Partner Marketing Manager
Dec 2022 — Present
Drive 220%+ YoY growth in gaming protocols on Avalanche through targeted developer acquisition and user growth initiatives•Scale gaming community engagement through Discord management and 30+ guild partnerships, driving weekly game nights reaching monthly active participants•Direct $500K+ annual events budget, including GDC presence and Avalanche summits•Cultivate relationships with 20+ blockchain gaming studios, accelerating their user acquisition through co-marketing initiatives and strategic guidance•Oversee organic social strategy, establishing Avalanche as a thought leader in blockchain gaming•Orchestrate influencer partnerships generating millions of impressions and new wallet creations through strategic content creator collaborations•Lead gaming education initiatives across Ava Labs with my Business Development counterpart, enabling strategic business decisions through market analysis and developer feedback
Education
Calvin College
Bachelor of Arts (BA), Business
2008 — 2012
Skills
- Digital Marketing
- Customer Service
- Marketing Communications
- Microsoft Excel
- Management
- Online Advertising
- Google Adwords
- Search Engine Marketing (Sem)
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