Andrew Childs
Marketing leader and generalist with broad experience across go-to-market strategy, product marketing, content marketing, digital marketing, and paid media.
- Role
- Head of Marketing Sr Product Marketing Manager (B2b & B2c), the Amazon Dash Cart at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andrew Childs
My diverse background in marketing has given me valuable experience in understanding how businesses can better refine their go-to-market strategy. Highlights of my experience include establishing and managing the B2B and B2C Marketing program for the Dash Cart and taking the product to market, to creating the Sales Enablement program for Buy with Prime to equip Sales with the tools they need to launch the solution.
Experience
Head of Marketing Sr Product Marketing Manager (B2b & B2c), the Amazon Dash Cart
Oct 2022 — Present · US
I lead marketing for the Dash Cart, which enables shoppers to scan, weigh, and bag on-the-go while skipping checkout lines. Notable accomplishments below. Establish the marketing program for the Dash Cart, developing the strategy and processes to launch the Dash Cart; including, product marketing messaging frameworks, the bill of materials, content creation and reviews, program goals, and business reviews to refine strategy. Create and manage cross-functional team from UX…
Education
Florida State University
Bachelor of Arts - BA, English Language and Literature, General
Florida State University
Master of Arts - MA, American Studies
2008
University of Washington
Doctor of Philosophy - PhD, Masculinity and Sexuality studies
2016
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