Andrew Caulfield
Seasoned B2B Sales, Marketing, and Product Management Professional
- Role
- Sales Applications Engineer at Light Brigade
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Andrew Caulfield
Sales and marketing professional with over 20 years of experience in product management…
Experience
Sales Applications Engineer
Apr 2022 — Present
Consultative customer-facing inside sales lead with a focus on customer success for a technical product portfolio comprising four discrete product lines- Forged strong customer intimacy by developing and executing an account conversion and retention strategy, which resulted in a gross sales CAGR of >90% within two years- Initiated and expanded use of partner sales promotions to drive repeat business, which augmented the sales pipeline fourfold y/y (20••••24)Go-to-market program for a new product line from a multinational partner organization launching in the US- Led a successful onboarding initiative for 30 outside sales reps within 4 months, enhancing their understanding of product offerings and improving sales effectiveness- Collected complementary products from ancillary partners to create a one-stop shop, which increased the average order value by ~80%.
Education
University of Washington
BA, Cum Laude
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