Andrew Brecher

About Andrew Brecher

A digital marketing professional with 10+ years of experience, specialized in aligning strategic, data-driven approaches to business goals. Proven track record of executing initiatives that boost lead generation, conversion rates, and marketing-influenced pipeline. Areas of Expertise: Marketing Automation, Email Marketing, Database Management and System Integrations, Programmatic Display Advertising, Account-Based Marketing, Marketing Attribution, Performance Measurement Technical Experience: Marketo (4x Admin), HubSpot (1x Admin), Eloqua, Unbounce, Salesforce, Microsoft Dynamics, Google Analytics, Google Ads, WordPress, Knak, Drift, Demandbase, Terminus, Validity Everest, Asana, Wrike, Monday.com

Experience

1. Marketing Automation Manager

   Zelis

   Nov 2024 — Present · Morristown, NJ, US

   Streamline marketing processes and optimize automation efforts to enhance customer journeys and improve operational efficiencies.• Own and define the Zelis marketing automation strategy; areas of focus include workflow designs, martech stack strategy, system integrations, and implementation projects• Serve as the primary administrator for the company’s HubSpot instance, managing enhancements, maintenance, and governance on the platform• Lead marketing operations initiatives such as lifecycle strategy, lead scoring evaluation, lead routing, lead nurturing, segmentation, and data cleansing• Monitor, track, and analyze the performance and effectiveness of marketing campaigns• Troubleshoot technical issues with martech platforms, monitor system health, and propose operational solutions• Provide training, documentation, and change management to drive adoption of best practices across marketing and salesNotable highlights: • Led a full redesign of the lead scoring model, resulting in a 290% YoY increase in Marketing Qualified Leads and significantly improving pipeline quality across key markets• Partnered with Revenue Operations to automate lead flow, eliminating manual handoffs and improving speed-to-lead and action rates among sales teams (+180% YoY)• Improved end-to-end funnel performance, increasing SAL rates +133% YoY and SQL rates +250% YoY

Education

• James Madison University

  Bachelor of Business Administration (B.B.A.), Marketing, Minor in Sports Communication

  2010 — 2014

Skills

• Marketing
• Social Media
• Event Planning
• Hootsuite
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Editing
• Linkedin Marketing
• Sales Operations
• Customer Service
• Social Networking
• Salesforce.com
• Advertising Sales
• Teamwork
• B2b
• Community Outreach
• Eloqua
• Customer Relationship Management (Crm)
• Public Speaking
• Microsoft Office
• Public Relations
• Sports
• Account Management
• Facebook
• Microsoft Word
• Research
• Direct Sales
• Photoshop
• Leadership