Andrew Barton
Director of Digital Paid Media at Abbvie
- Role
- Director of Digital Strategy & Operations at Allergan
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Andrew Barton
I\'m an innovative marketing and business development leader with a keen sense in recognizing emerging trends, developing customer-centric products and marketing campaigns that drive quality engagements and passion for brands.I have extensive experience in leading product launches, marketing campaigns, media strategies and competitive business intelligence initiatives to meet evolving consumer needs. I am currently the Director of Digital Paid Media for AbbVie and have over 20 years digital marketing experience in Automotive and Pharmaceutical companies in North America.I possess strong entrepreneurial skills and have worked within both start-up and large Fortune 500 companies throughout my career.I have an obsession for data and analytical driven decisions, which has enabled me to help brands deliver some of the most innovative marketing improvements for the pharmaceutical, automotive and real-estate industries leveraging new business intelligence and data management tools.I am seeking to continue to utilize my leadership abilities in digital marketing, product management, market research and sales to build passionate brand loyalists and energized teams to deliver industry leading solutions for consumers.Positions HeldHead of Digital Paid MediaDirector of Digital Strategy and Operations at AllerganVP of Digital Strategy and Content Planning at Innocean Worldwide (Hyundai\'s Advertising Agency)Senior Director of Digital Marketing at The Irvine CompanyHead of Digital Marketing for Scion (Division of Toyota Motor Sales)Scion Regional Marketing ManagerToyota Dealer Communications Product ManagerToyota Marketing Incentive Analytics ManagerToyota Business Operations Manager - Automotive eBusinessToyota Business Process Manager - Digital SolutionsToyota Automotive Portfolio Manager
Experience
Director of Digital Strategy & Operations
Aug 2019 — Present · Irvine, CA, US
Education
Arizona State University
Bachelor of Applied Science (B.A.Sc.), Business, Management, Marketing, and Related Support Services
Arizona State University
Business, Supply Chain Management
1994 — 1999
Skills
- Product Management
- Business Intelligence
- Cross-Functional Team Leadership
- Talent Management
- Digital Marketing
- Social Media Marketing
- Event Marketing
- Strategic Planning
- Marketing Strategy
- Market Research
- Marketing Communications
- New Business Development
- Business Process Design
- Entrepreneur
- Resource Management
- Training & Development
- Strategic Partnerships
- Vendor Management
- Public Relations
- Account Management
- Business Case Preparation
- Technology Product Management
- Market Analysis
- Executive Level Presentations
- Portfolio Management
- Return on Marketing Investment
- Leadership
- Management
- Crm
- Strategy
- Business Strategy
- Forecasting
- Product Development
- Change Management
- Email Marketing
- Marketing
- Analytics
- Supply Chain Management
- Marketing Research
- Brand Management
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