Andrew A.

About Andrew A.

I am the eCommerce Data Manager at Simpson Strong-Tie, THE leading manufacturer of structural building products. With over ten years of experience in managing product data and digital content for online channels, I have developed an expertise in Salsify, a powerful PIM/PXM platform that enables data ingestion, maintenance, and syndication across multiple systems and retailers.As a data manager, I oversee the day-to-day operations of the Salsify platform, ensuring new item setup, existing item maintenance, asset upload and tagging, A+ publishing, and ensure digital product activation syndicates without issue. I also troubleshoot any listing issues and establish processes for data quality and accuracy. In addition, I have successfully implemented and onboarded multiple PIM/PXM systems across different product categories, companies, and systems, such as STIBO-STEP, and have worked with top eCommerce retailers such as Amazon, Walmart, and Target. I am a team player, a problem solver, and a creative thinker who adapts to changing demands and delivers top-quality results.

Experience

1. Ecommerce Digital Shelf Data Manager

   Simpson Strong-Tie

   Sep 2022 — Present · US

   Managing the Salsify Platform * Oversee day-to-day management of the Salsify platform* Ensure new item setup across all categories and maintenance of existing items* Responsible for accurately and timely activating digital products* Upload and tag new assets, link assets between systems, clean up old assets, implement A+ publishing capabilities, functionality inputs, etc.* Ensure accurate and timely representation of the product assortment in digital assets* Establish processes for ingesting, maintaining, and updating all Salsify dataManaging Data and Product Content for the Digital Shelf* Make sure all products are in an active state, troubleshoot any listing issues* Responsible for the development and implementation of eCommerce merchandising operations processes, procedures, and reporting* Source and disseminate accurate and relevant market, shopper, and consumer insights* Effectively collaborate with retailers and eBusiness team to deliver recommendationsContinuous Data and Process Improvements* Help drive the eCommerce data strategy, roadmap, and priorities for the team* Manage projects with external vendors and partners, including scoping and prioritizing projects* Manage the new product launch process for eCommerce in partnership with marketing to ensure all products launch complete and on-time* Participate in the definition, design, and integrations with other system/platform owners to create standard data methodologies* Communicate progress to stakeholders, functional owners, and internal team membersOverseeing Product Data and Content Syndication* Manage the Salsify GDSN data pool and subscribers* Build and maintain the product roadmap for our product data syndication strategy which supports our sales program partner delivery* Analyze existing product data and lead initiatives to improve data structure and automation* Ensure data integrity from multiple legacy sources, to multiple and custom channels

Education

• University of North Carolina at Greensboro

  Bachelor of Arts (B.A.), Communication Studies, Religious Studies

  2008 — 2012