Andressa Toni
Marketing and Communications Director @Mitsubishi Heavy Industries
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WORK HISTORY
Marketing and Communications Director @Mitsubishi Heavy Industries
Houston, TX, US
In charge of the strategic planning, organization, execution and reporting of all marketing activities for the North America Marketing and Communications Department, including, but not limited to events and conferences execution, digital marketing, social media, paid and earned media, brand management, internal communications, public relations, campaign management, editorial, video production, annual strategy, department budget and more. In addition, I support the Corporate Marketing Department and other group companies with the research and development of marketing/communication projects and activities.
EDUCATION
Northwestern University
Specialization, Organizational Leadership
Rice University
Effective Writing
Rice University
Regional Advanced Management Program, Organizational Leadership
Universidade Presbiteriana Mackenzie
Bachelor, Marketing & Advertising
University of Illinois Urbana-Champaign
Digital Marketing Specialization
Cultura Inglesa
Graded, English Language and Literature, General
Rice University
Creativity 360: The Art, Science and Practice of Creativity
Harvard Business School
CORe - Business Analytics, Economics for Managers, and Financial Accounting, Business Administration and Management, General
SKILLS
ABOUT ANDRESSA TONI
I am a seasoned marketing professional with a proven track record in driving success across both digital and traditional marketing and advertising domains. With adeptness in digital strategy, sales empowerment, graphic design, customer experience optimization, event management, web design, advertisement, and direct marketing, I bring a comprehensive skill set to the table. Moreover, I have successfully led and managed marketing departments, demonstrating proficiency in team leadership, strategic planning, and campaign execution.
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