Andres de Lima
Senior Product Manager @Tuuci
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WORK HISTORY
Senior Product Manager @Tuuci
Miami, FL, US
Develop and define all market research for new product opportunities (stationary shade, cabanas, furniture), including pricing, positioning, product training, channel strategy, sales planning, etc- Provide market, customer, and competitive research reports on products, macro and industry trends, and market size to executive committee- Develop price & product positioning strategy and analysis with a keen understanding of financial models and margin calculations to ensure product profitability- Develop the category with a systems-first, building blocks approach that optimizes interactions across components- Own the product development tollgate process, create required documents (including design, product, forecast, financials, requirements, opportunity, etc.), lead meetings, produce timelines, and manage team to goals- Ensure a deep user/customer understanding, develop key insights, and identify a clear POV of future needs, wants, and use-cases for global customers.
EDUCATION
Universidad del Norte
Bachelor of Engineering (B.E.), Mechanical Engineering
SKILLS
ABOUT ANDRES DE LIMA
I don\'t just manage products — I understand how they\'re built. With a mechanical engineering background and 13+ years in NPD, I\'ve taken complex, high-stakes products from concept to commercial launch across defense, marine, outdoor structures, and architectural markets — managing $8M+ budgets and cross-functional teams along the way.I bridge the gap between engineering and business — translating complexity into strategy and strategy into products that ship. I\'ve worked closely with sales, engineering, and supply chain, which means I understand what it actually takes to get a product from concept to customer.
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