Andres Cavelier

About Andres Cavelier

I am a senior-level communications professional and regional expert on Latin America with 25+ years of experience spanning global communications, media, and journalism. I have spearheaded communications strategies for premier international organizations such as the IDB, MIF, OAS and many others. Most recently, I led creation of the global communications strategy for all the Inter-American Development Bank’s knowledge assets (12MM+ downloads since 2013). Across my career, I have successfully and closely collaborated with C-suite leadership to shape highly effective communications strategies that drove exponential audience engagement.

Experience

1. Strategic Communications Consultant

   Banco Interamericano de Desarrollo

   Jan 2013 — Present · Washington, DC, US

   Lead the creation, design, and implementation of global communications strategies to raise awareness about the projects spearheaded by the largest regional development bank for Latin America and the Caribbean• Drive all communications for two divisions (Connectivity and Financial Markets / Fiscal Management), spanning all 26 countries in the IDB’s portfolio• Produce a wide range of content, including press releases, blogs, op-eds, videos, and social media posts• Created and managed global communications strategy for the IDB’s entire portfolio of knowledge products, including publications, books, training courses, and dataKey accomplishments:• Achieved stellar results – aggressively driving downloads and subscribers at a reduction of 25% in CPA – across a range of digital and social media campaigns (organic and paid) on Facebook, Twitter, Instagram, LinkedIn, Google and email (35% open rate versus 26.6% industry average)• Developed the marketing and communications strategy that directly contributed to over 12 million downloads of IDB knowledge products since 2013• Spurred MOOC registrations, from zero to over 1 million, in less than four years• Collaborated on a critical project to consolidate the IDB’s CRM assets in Salesforce, culminating in a master platform with over records across 20 divisions• Developed talking points on economic development, innovation, technology, education, and strategic industries for IDB President Luis Alberto Moreno and other senior leadership

Education

• Boston University

  Master of Arts - MA, International Relations and International Communications

  1995

• The University of Kansas

  Bachelor of Arts - BA, Journalism and French

  1990

• Gimnasio Moderno

  High School

  1973 — 1985

• Harvard University

  Nieman Fellowship, Journalism

  2007 — 2008

Skills

• Social Media Marketing
• New Media
• Strategic Communications
• Journalism
• Latin America
• News Writing
• Content Strategy
• Management
• Video Production
• Web Video
• Social Media
• On-Air Reporting
• Online Journalism
• News
• International Relations
• Web Content
• Television
• Us Hispanic Market
• Content Development
• Consulting