Andrés Benedicto
Director of International Content Partnerships & Sales @IMAGO
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WORK HISTORY
Director of International Content Partnerships & Sales @IMAGO
Berlin, DE
In addition to my previous role, I lead the global content redistribution program, designing the partnership and revenue framework that enables scalable collaboration across markets. I define structures, incentives and commercial models to expand into new territories, standardize agreements and ensure sustainable revenue generation at scale.I oversee a global network of 60+ redistribution partners, setting clear performance frameworks, KPIs and operating standards that streamline operations while maintaining long-term growth and partner accountability.I design and execute international expansion strategies by identifying structural growth opportunities, defining market entry models and negotiating complex distribution agreements. In this role, I report directly to the CEO and CSO.Achievements- Designed and implemented a global content redistribution and partnership system, enabling scalable international expansion and consistent performance tracking across markets- Standardized partnership and revenue frameworks, aligning incentives and operating models across 60+ global partners- Delivered sustained revenue growth through system-led expansion, achieving:H1 2023 → H2 2023:+13%H2 2023 → H1 2024:+29%H1 2024 → H2 2024:+22%H1 2024 → H1 2025:+13%H1 2023 → H1 2025:+101%Full Year 2023 → Full Year 2025:+72%
EDUCATION
Berklee College of Music
Introduction to Music Production, Communication Sciences
Universidad Rey Juan Carlos
Bachelor in Journalism, Communication and Media Studies
University of Münster
International Exchange Program (Erasmus), 2012 Communications Sciences; Journalism
St. Anne´s School
English Language
Colegio Sagrado Corazón Chamartín
Social Sciences
ABOUT ANDRÉS BENEDICTO
Experienced international media and commercial leader with 15+ years across global news, sports and content distribution. My career spans on-the-ground reporting at major geopolitical and sports events to executive-level leadership designing scalable international partnership and revenue frameworks. Currently Director of International Content Partnerships & Sales at IMAGO, leading the global content redistribution program across a network of 60+ international partners. I design commercial models, pricing structures and performance frameworks that align editorial value with financial objectives and scalable expansion. Career highlights:Former Los Angeles Correspondent covering US elections, G20 summits and FIFA World Cup and other major global sports events.Architect and oversee the commercial framework of a global reseller network of 60+ redistribution partners.Proven track record in structuring and negotiating complex international distribution agreements and revenue-sharing models. Experienced in bridging editorial, product and commercial teams to drive aligned growth. What I bring to a company: A structured, systems-driven approach to commercial decision-making. I design scalable frameworks rather than isolated deals, aligning editorial value with financial performance and reducing stakeholder friction through clear incentive models and execution standards.
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