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Andrés Angarita

Head of Marketing Analytics @Universal Music Deutschland

Berlin, DE
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2023 — Present

Head of Marketing Analytics @Universal Music Deutschland

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Berlin, DE

EDUCATION

2004 — 2008

Freie Universität Berlin

Pre-diploma, Economics

2008 — 2009

Freie Universität Berlin

BSc., Business Administration

SKILLS

Digital AnalyticsWeb AnalyticsDigital MarketingOnline MarketingAdobe AnalyticsGoogle Tag ManagerWebtrekkGoogle AnalyticsDashboard MetricsKpi DashboardsBusiness DevelopmentEntrepreneurshipCall TrackingNew Business DevelopmentTv TrackingBusiness StrategyProject ManagementMulti-Channel MarketingMarketing StrategyInterpersonal SkillsData AnalysisCrmDesignStart-UpsSalesforce.comMicrosoft ExcelWordpressCmsInterpersonal CommunicationProblem SolvingWeb DesignCash Flow ForecastingAnalyticsBusiness PlanningOrganizational DesignEvent PlanningKey Account ManagementReal EstateE-CommerceMarketing

ABOUT ANDRÉS ANGARITA

Data analytics leader with extensive experience driving solutions across startups and established companies. I lead end-to-end analytics efforts, from data collection through web and app tracking to defining KPIs, enabling self-service BI, and developing analytics initiatives such as marketing attribution and audience segmentation. These initiatives support marketing teams in optimising spend and help operational teams improve their efficiency across the marketing funnel, ultimately reducing CAC and improving CLV.

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