Andres Silva Alliegro
Marketing Strategy | Microsoft Power BI Data Analyst | Driving Brand Visibility and Boosting SalesPerformance
- Role
- Field Sales & Marketing Representative at Techtronic Industries - TTI
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Andres Silva Alliegro
I am a dynamic marketing professional with a recently completed master\'s in marketing from the University of Florida, specializing in the development and execution of comprehensive marketing strategies. I design initiatives that drive brand visibility, enhance customer engagement, and improve sales performance. With a strong focus on leveraging data insights, consumer behavior analysis, and industry trends, I create targeted marketing campaigns that resonate with key audiences.
Experience
Field Sales & Marketing Representative
Mar 2024 — Present · Miami, FL, US
Drive sales of premier product lines within a major retail partner by implementing corporate brand marketing initiatives and monitoring sales performance to identify growth opportunities. Analyze data related to sales performance, market trends, and consumer behavior to influence stakeholders and drive outcomes. Collaborate with cross-functional teams to ensure seamless execution of in-store campaigns- Drove an 11% year-to-date sales growth by implementing strategic product merchandising for retail displays and allocation strategies that enhanced customer engagement- Propelled store\'s sales rankings from top 100 to top 85 in 6 months- Increased sales 68% for a specific product by leveraging Power BI to analyze sales data and behavioral insights, developing merchandising strategies, and optimizing product placement to support data-driven business decisions- Recognized for the ability to influence stakeholder and strong leadership, appointed to mentor 3 interns, all received job offers- Created high-performing product displays for a high-ticket product, leading to its adoption across multiple Home Depot locations.
Education
University of Florida - Warrington College of Business
Bachelor of Business Administration - BBA, Area of Specialization: International Studies
2018
University of Florida
Master of Science in Marketing, Marketing
Santa Fe College
Associates Degree in Business Administration
2016 — 2018
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