Jairo Gonzalez
Marketing & Brand Strategist | Global Campaigns, Partnerships & Brand Growth | Brand Storytelling | Passion for Fashion, Luxury, & Cultural Brands
- Role
- Manager, Campaign Planning & Strategy at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jairo Gonzalez
Marketing and Advertising Leader with experience across agency and in-house environments, focused on driving business growth through strategic planning, audience insight, and full-funnel marketing execution. Proven ability to develop long-term growth strategies that strengthen brand positioning, accelerate customer acquisition, and deliver measurable revenue and ROI across diverse markets. Highly skilled in managing large-scale budgets, evaluating performance against business KPIs, and translating data into strategic recommendations that optimize investment, messaging, and go-to-market approaches.Expert in aligning marketing strategy to business objectives across the entire customer journey, from awareness and consideration to conversion and retention. Trusted partner to cross-functional teams, agencies, and senior stakeholders, ensuring marketing, content, and distribution efforts support broader company goals. Industry experience includes Entertainment, Technology, Consumer Goods, Automotive, QSR, and Financial Services, with a strong passion for brand architecture, messaging strategy, and building scalable growth platforms that drive sustainable business impact.Core Competencies- Brand Development and Positioning- Multi-channel Marketing Strategy- Advertising Budget Allocation- Project, Event and Activation Management- Visual & Verbal Branding- Content Creation & Storytelling- Market Research & Consumer Insights - Leadership & Team Management- Influencer Marketing Strategy - Brand Awareness & Brand Engagement- Lead Generation & Customer Acquisition- Social Media Strategy - SEM & SEO Strategy- CRM StrategyProficienciesSalesforce, Trade Desk, Google Analytics, Google Ads Management, Adobe Analytics, DSP, DV360. Nielsen, Kantar.Asana, Google Suite, MS-Office. Fluent in English and Spanish
Experience
Manager, Campaign Planning & Strategy
Sep 2025 — Present · NY, US
Analyzed CTV campaign performance and optimization trends for Pluto TV to generate audience and behavioral insights, informing future KPI development and strategic planning, contributed to financial and operational planning by maintaining centralized media plans, pacing updates, and budget alignment against campaign objectives- Supported growth initiatives for Paramount+, programmatic deal structures (PG/PMP), and partner workflows during the media agency transition, Built and documented media planning workflows and SLAs in collaboration with MACS, internal teams, agencies, and partners to enable scalable, cross-functional execution.
Education
Politécnico Grancolombiano
Bachelor's degree in Marketing & Advertising
2004 — 2008
Universidad de Salamanca
Bachelor's degree in Marketing & Advertising
2004 — 2009
Politécnico Grancolombiano
Marketing & Advertising
2004 — 2007
Miami Dade College
Business English Program
2017 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.