Andres Cuadrado
Sr Product Manager Dog Treats & Chews @Petwise
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WORK HISTORY
Sr Product Manager Dog Treats & Chews @Petwise
Led complete lifecycle management for consumable categories, driving innovation, product development, sourcing, and commercialization strategies across cross-functional teams and retail channels, including e-commerce and brick-and-mortar execution.• Owned strategic evolution of the treats & chews category, leading brand line extension into five new segments.• Produced pricing models in collaboration with finance, sales, and operations teams, securing cross-functional buy-in for both branded and private label retail offerings.• Synthesized syndicated market data to build internal segmentation models that identified trends, benchmarked competitors, and informed roadmap decisions.• Developed an innovative customer-appealing brand with collaboration from cross-functional teams, translating market insights into • Built and executed sourcing strategies by expanding vendor base across the U.S. and Latin America to support innovation and cost-efficiency.• Crafted and launched innovative product formulations, leveraging insights from qualitative and quantitative market data and competitive landscape.• Developed and implemented operational KPIs for manufacturing and packaging, establishing performance baselines and driving process improvements.
EDUCATION
Colegio San Bartolome de la Merced
High School
Rice Business
Master of Business Administration (MBA), Marketing Strategy | Operations | Entrepreneurship
MIT Sloan School of Management
Artificial Intelligence: Implications for Business Strategy, Artificial Intelligence
The University of Texas at Austin
BS Mechanical Engineering, Mechanical Engineering
Purdue University Daniels School of Business
Professional Certificate in AI and Machine Learning, AI and Machine Learning
Tecnológico de Monterrey
Bachelor in Mechanical Engineering with a minor in Management, Engineering
ABOUT ANDRES CUADRADO
I help organizations turn ideas into reality, streamline operations, and drive growth…
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