Andres Cely Herazo
Storytelling Through Data | Product Marketing Strategist | Curious, Analytical & Driven by Impact
- Role
- Marketing Analytics Intern at Casey
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Andres Cely Herazo
Product Marketing Specialist | Data-Driven Storyteller | Automotive & Tech…
Experience
Marketing Analytics Intern
Oct 2025 — Present
Designed and led a Reddit-driven user acquisition framework targeting undergraduate students across key subreddits (r/college, r/collegeadvice, r/internships), focused on early-career decision-making pain points.Developed qualitative research infrastructure, including subreddit audits, sentiment tracking, and conversation logs to extract real-time insights from student discussions.Created and tested outreach copy (DMs and comments) to drive authentic engagement and Typeform conversions, contributing to the 100-user pre-launch goal.Built a performance dashboard to track engagement metrics across posts, DMs, and form submissions.Applied storytelling content strategies to increase relatability and response rates in high-engagement communities.Collaborated with internal stakeholders to define tone guidelines and align outreach with Reddit community policies.Integrated weekly reporting routines and optimization thresholds to adjust subreddit mix, post types, and CTA copy based on live engagement data.
Education
Pontificia Universidad Javeriana
Grado en Administración y Dirección de Empresas, Administración y gestión de empresas, general
Hult International Business School
Master's in Marketing & Analytics, Marketing & Analytics
Pontificia Universidad Javeriana
Bachelor of Engineering - BE, Industrial Engineering
2011
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