André Munro
Director, Data Strategy and Monetization @CBC/Radio-Canada
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WORK HISTORY
Director, Data Strategy and Monetization @CBC/Radio-Canada
Montréal, CA
Strategic oversight and leadership for the data and monetization strategy within Media Solutions at CBC/Radio-Canada, focusing on long-term value creation, revenue growth, and market resilience.Data Strategy & Alignment: Directed the strategy for enhancing first-party data assets and optimizing market alignment, driving increased addressability and privacy-compliant monetization opportunities.AI & Advanced Analytics Excellence: Spearheaded the integration of Artificial Intelligence (AI) and advanced analytics solutions to elevate operational efficiency and deliver deeper audience insights. This included the successful implementation of an AI-powered audience recommendation engine to empower and enhance sales representative performance.AdTech Innovation & Cookieless Readiness: Led the organization\'s shift toward a future-proof, cookieless ecosystem. Drove the evaluation and adoption of cutting-edge AdTech solutions, including Data Clean Rooms, ID Graph technologies, contextual advertising leveraging Natural Language Processing (NLP), attention-based marketing, sophisticated attribution models, and Universal ID deployment.Commercial & Client Engagement: Served as the primary business representative to external clients and agencies, actively showcasing and translating our data capabilities and strategic vision into compelling value propositions and solutions.
EDUCATION
Northwestern University
Ph.D. Political Science and Government
École des sciences de la gestion (ESG UQAM)
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT ANDRÉ MUNRO
I am Director of Data Strategy and Monetization at CBC/Radio-Canada, where I lead the advertising branch’s transformation toward data-driven revenue growth. With over a decade of experience in data strategy, AdTech, digital marketing, analytics, BI, and data science, I have consistently delivered measurable impact by aligning business objectives with data innovation. My profile combines executive business expertise (MBA) with rigorous analytical depth (Ph.D.), a blend that allows me to think strategically, execute at scale, and lead high-performing teams. Fully bilingual in French and English, I am passionate about using data and technology to create competitive advantage, deepen audience engagement, and deliver market differentiation.Je suis Directeur de la stratégie et de la monétisation des données à CBC/Radio-Canada, où je pilote la transformation de la branche publicitaire vers une croissance fondée sur les données. Fort de plus de dix ans d’expérience en stratégie de données, AdTech, marketing numérique, analytique, intelligence d’affaires et science des données, j’ai démontré ma capacité à générer un impact mesurable en alignant objectifs d’affaires et innovation. J’excelle également dans l’art de bâtir des partenariats et de démontrer la valeur de la collaboration entre éditeurs, agences et entreprises technologiques, en créant des solutions conjointes qui renforcent l’ensemble du marché. Mon parcours allie expertise en gestion (MBA) et rigueur analytique (Ph.D.), une combinaison qui me permet de penser stratégiquement, d’exécuter à grande échelle et de diriger des équipes performantes. Parfaitement bilingue en français et en anglais, je suis animé par la volonté de mettre les données et la technologie au service de l’avantage concurrentiel, de l’engagement des audiences et de la différenciation sur le marché.
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