Andre Molnar

About Andre Molnar

Over two decades of experience with enterprise web analytics and reporting platforms, product implementation, web analytics/business analysis roles. I strive on opportunities to apply my technical aptitude and business analysis skills where I can see results and accomplishments. Also, highly effective verbal and written technical communication skills, team-oriented and effective interpersonal skills.Key Analytics Software Platforms used: • Adobe Omniture Marketing Cloud: Site Catalyst, Excel Report Builder, Discover • Google Marketing Platform 360 which includes: Google Analytics, Google Optimize, Google Search Console, Google Tag Manager, Google Ads and Google Display, Google Big Query-(DB)• Google Data Studio: This is one of the Google\'s newest cutting edge reporting pf\'s similar to Tableau. • Google Firebase- This analytics platform is implemented on our global iOS and global Android mobile apps and is a new release from Google within the past 2-3 years. o I have been instrumental in re-implementing and configuring Firebase on both global iOS and Android and also providing massive increases in sales revenue • Baudi Analytics- This analytics platform is implemented on (desktop, mobile site, tablet) and several of our Asian countries including China.• Umeng- This analytics platform is implemented on our China iOS and China Android mobile app\'s and provided enhanced analytics in China.

Experience

1. Sr Martech Web Analyst

   American Honda Motor Company, Inc.

   Jan 2019 — Present · Los Angeles, CA, US

   Responsible for all disciplines in Web Analytics including: Implementation, Reporting, Tag Mgmt Solutions (Adobe DTM, Launch, Tealium IQ, GTM) Data Governance, Admin,* Business Divisions include: Honda, Honda Powersports, Honda Jet, Honda Power Equipment, Honda Certified, Honda Financial, Acura, Acura Certified, NSX * Analytical liaison with business units and organizational partners, enabling enterprise-wide reporting for B2C facing digital properties, CRMs, and marketing tools* Support other Digital Platforms managed by IS including but not limited to: Data Management Platform (DMP), Data Asset Management (DAM), Master Data Management (MDM)* Collaborate across the enterprise with business stakeholders, ad agencies, and supporting internal IS teams to manage tagging requests, publish approved tags, and enforce web property and mobile application tagging standards* Analyze digital data across all enterprise web properties and mobile applications to help define actionable recommendations which drive business performance* Conduct Analytics and Tag Governance process reviews to optimize operational efficiencies * Monitor data gathering through recurring site audits to ensure proper data collection and apply data Support other Digital Platforms managed by IS including but not limited to: Data Management Platform (DMP), Data Asset Management (DAM), Master Data Management (MDM)

Education

• UC Irvine

  WebMaster, Java Programming(Object Oriented Programming)

• California State University, Fullerton

  Bachelors, Business Administration/Information Technology

Skills

• Online Marketing
• Excel
• Optimization
• Web Analytics
• Ppc
• Strategy
• E-Commerce
• Webtrends Analytics
• Business Analysis
• Lead Generation
• Adobe Discover/ Ad Hoc
• Google Analytics
• Tag Management
• Tableau
• Analytics
• Omniture
• Management
• Marketing
• A/B Testing
• Strategy Implementation
• Software Configuration Management
• Anametrix
• Adobe Site Catalyst
• Digital Marketing
• Microsoft Excel
• Report Building
• Crm