André Lübken

Account Based Marketing Manager Aec Dach @Autodesk

Responsible for Account Based Marketing (ABM) with the main focus on strategic & tactical planning/optimisation to drive influence, executive engagement, long-term customer relationships, awareness and adoption of Autodesk software & services. The objective is to position Autodesk as a strategic partner, drive alignment, visibility, engagement- Collaboration with extended sales teams on account plans, marketing strategy, tools and customer programs in order to identify marketing opportunities to intentionally support & drive the business - Teaming up with broader organization of account-based marketers to align on programmatic campaigns which apply to the dedicated audience - Setting up account-based marketing plans with clear goals such as executive engagement, pipeline and revenue objectives. Nurturing contacts within the dedicated accounts and engage that audience consistently with innovative & intentional marketing to drive account opportunities - Developing new & leveraging existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable new customers to get the most value out of our solutions, relationship and services as an enterprise customer- Owning the execution of ABM programs for the dedicated audience on planning,(event) logistics, and onsite management, budget, list management, follow up and reporting- Measuring, analysing and eventually report the success of ABM programs from a contact, pipeline and marketing investment perspective- Navigating the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives.