Andrej Sokoll
Leading Presales at Makersite Empowering Sustainable Product Development @Makersite
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WORK HISTORY
Leading Presales at Makersite Empowering Sustainable Product Development @Makersite
Hamburg, DE
I built the presales organization from the ground up — defining the function, shaping the customer experience, and creating a team that blends technical depth with commercial impact.Key achievements- Established a scalable presales motion across discovery, solution design, value articulation, and scoping- Introduced a value‑first demo methodology that increased relevance, clarity, and win confidence- Defined specialized roles and processes to support predictable, repeatable sales cycles- Owned Statements of Work for implementation to ensure transparency, feasibility, and delivery alignment- Translated complex sustainability and product lifecycle intelligence concepts into clear business value- Strengthened cross‑functional alignment between sales, product, engineering, and implementation through a collaborative team cultureMy team became a strategic partner across the organization, helping customers understand how Makersite’s AI‑powered platform drives decisions on cost, compliance, risk, and environmental impact at the moment of design.
EDUCATION
Berufsakademie Dresden - University of Cooperative Education
Diplom, Business Informatics
SKILLS
ABOUT ANDREJ SOKOLL
For more than two decades, I’ve helped companies turn complex technology into business impact. My career spans enterprise software, SaaS startups, and most recently sustainability and product lifecycle intelligence — always with the same focus: building presales organizations that elevate the entire sales motion.At Makersite, I built the presales function from scratch: defining the role, shaping the customer experience, establishing specialized responsibilities, and introducing a value‑first demo methodology. I also owned Statements of Work for implementation — an uncommon but essential responsibility that ensured transparency, feasibility, and predictable delivery.Coming from a CX/digital background, I entered the sustainability domain without prior expertise. That outsider perspective became an advantage: it allowed me to simplify complexity, challenge assumptions, and craft value narratives that resonate with business stakeholders.Across all roles, a few themes define my work- building high‑performing, collaborative presales teams- turning complexity into clarity for customers- driving value‑led sales motions- partnering cross‑functionally to enable predictable growth- creating cultures where people can do their best workI thrive in environments where presales is seen as a strategic partner — whether in scaling startups or modernizing enterprise sales organizations. Culture matters deeply to me: transparency, respect, appreciation, and shared ownership are non‑negotiable.I lead by creating transparency, enabling autonomy, and building teams that thrive on shared purpose.Outside of work, I explore Hamburg’s food and craft beer scene and travel in search of new flavors and perspectives.If you’re passionate about value‑driven sales, presales excellence, or building healthy, high‑performing teams, I’d love to connect.
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