Andreina Michaels
Assistant Marketing Manager, Owner Growth Strategy @General Motors
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WORK HISTORY
Assistant Marketing Manager, Owner Growth Strategy @General Motors
Warren, MI, US
Led AI‑enabled owner‑growth CRM strategies that deliver personalized engagement and post‑purchase revenue lift. Enhances Owner Growth initiatives through strategic insights, cross‑functional partnership, and a focus on elevating the end‑to‑end owner experience-Assisted in designing trigger-based, real-time customer post-vehicle purchase CRM engagement using customer, vehicle, time-based, and behavioral data-Supported the execution of multi-channel marketing campaigns with full personalization-Collaborated on the deployment of AI machine -driven next best action frameworks-Monitored and report on campaign performance, audience overlap, and match rates-Contributed to the refinement of data signals for engagement and loyalty initiatives
EDUCATION
Tecnológico de Monterrey
M.B.A. – Marketing, Administration
Universidad del Zulia
B.A. – Advertising and Public Relations, Communications
SKILLS
ABOUT ANDREINA MICHAELS
Dynamic business leader with international experience spanning Communications, Marketing, Customer Experience, Project Management, HR, and Organizational Development. Known for execution excellence, adaptability, and a results-driven mindset, I thrive in fast-paced environments and excel at connecting the dots to deliver meaningful outcomes. Combining creative thinking with data-driven strategies, I implement initiatives that exceed expectations, leveraging expertise in People Leadership, Design Thinking, Change Management, and Continuous Improvement.STRENGTHSOrganized - Manage time, energy and arrange things accordingly to carry out activities.Leads with Influence -Understanding, impacting and persuading others to achieve shared goals.Team Building - Form interactive, supportive, and high-functioning teams.Forward Thinking - Anticipate the future to improve strategies and decisions.Connect the Dots - Take given information and make a reasonable forecast or inference.Stakeholder Involvement - Communicating, interacting and influencing project stakeholders.
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