Andreina Briceno

About Andreina Briceno

Dynamic marketing strategist and leader with diverse portfolio of successes elevating brand performance to increase recognition, revenues, market share, and competitive ranking. Plays instrumental roles in trade shows, networking, and high-impact promotional efforts - contributing to excellence in digital assets, social media content, campaigns, and lead generation management. Excels in fast-paced, competitive business platforms - working collaboratively with leaders, business developers, and creative teams to surpass corporate objectives. Advanced communicator with culturally-diverse audiences; fluent in English and Spanish.

Experience

1. Event Marketing Manager

   Shr

   Jan 2020 — Present

   Spearhead SHR’s event and tradeshow strategy working closely with Sales, including but notlimited to: identifying key events, maintain pre- and post-show communication, and eventattendance• Work with VP of Marketing and VP of Sales along with the Managing Director of Europe toorganize and staff customer and sponsored events• Work with marketing team to develop event strategy and objectives; spearhead initiatives tomeet objectives based on lead generation, customer advocacy, and more.• Handle invoicing and purchases for events• Negotiate and execute contracts for large- and small-scale events• Manage event shipping and logistic needs• Work with in-house designer to ensure event display accurately represents the SHR brand• Travel nationally and internationally to represent the company at trade shows, meetings, events.• Responsible for ordering and tracking event inventory include collateral, giveaways, etc.Additional Responsibilities:• Spearhead SHR’s creative efforts in video communications• Work with various departments including marketing to create video content ideas and lead thepre-production efforts• Work with in-house post-production editor

Education

• Cristo Rey Private School

  Highs School Diploma, Humanities/Humanistic Studies

  2006

• University of Houston

  Bachelor of Communication, majoring in Public Relations

  2010 — 2012

• Lone Star College

  Associate of Arts Degree

  2006 — 2010

• Northern Illinois University

  CTSM- Certified Trade Show Marketer , Trade show and Corporate Event Marketers

  2017 — 2019

• University of Houston, C.T. Bauer College of Business

  Minor in Marketing, Marketing/Marketing Management, General

  2011 — 2012

Skills

• Event Planning
• Event Management
• Public Relations
• Advertising
• Online Advertising
• Marketing Communications
• Marketing
• Makeup Artistry
• Social Media Marketing
• Marketing Research
• Customer Service
• Customer Satisfaction
• Tutoring
• Academic Advising
• Social Media
• Spanish
• Management
• Sales
• Social Networking
• Press Releases
• Research
• Sponsorship
• Project Planning
• Budgets
• Microsoft Office
• Basecamp
• Microsoft Excel
• Marketing Strategy
• Powerpoint
• Salesforce.com
• Leadership
• Microsoft Word
• Strategic Planning
• Wordpress
• Pardot
• Mailchimp
• Digital Marketing
• Trade Shows
• Webinar Management