Andreia Dionisio
Account Executive @Canva
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WORK HISTORY
Account Executive @Canva
London, GB
I contribute to Canva’s enterprise growth across Southern Europe with a focus on the French Market, partnering with marketing and revenue leaders in complex, multi-stakeholder environments.My work centres on structured execution within high-value B2B cycles, navigating multi-threaded buying groups, clarifying decision processes, and ensuring alignment between strategic objectives and operational adoption.In enterprise environments, momentum depends on discipline. I apply structured qualification principles (SPICED) to strengthen deal clarity, reduce late-stage risk, and support forecast confidence in complex cycles.Beyond individual opportunities, I am particularly attentive to patterns across pipeline quality, stakeholder dynamics, and execution cadence, contributing to conversations around deal inspection, governance, and consistency in revenue performance.
EDUCATION
CMH ACADEMY
Master of Business Administration (MBA), Marketing/Marketing Management, General
Université Paris Nanterre
Professional Licence (BS Degree), Natural Resource Recreation and Tourism
Université Paris 13
DUT (University Degree), City/Urban, Community and Regional Planning
University of Paris I: Panthéon-Sorbonne
Professional Master's degree, Touristic Project Management
CMH ACADEMY
Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT ANDREIA DIONISIO
I operate within enterprise sales at Canva, working across complex, multi-stakeholder B2B environments where execution discipline determines outcomes more than intent.Over time, I have become increasingly interested in the structural side of revenue: how qualification frameworks, stakeholder mapping, inspection cadence, and manager intervention shape forecast reliability and long-term growth.Enterprise deals rarely fail because of effort. They fail because of misalignment, weak decision clarity, and insufficient deal governance. My focus lies in strengthening the systems behind execution applying structured qualification (including MEDDPICC & SPICED principles), building multi-threaded alignment, and reducing late-stage uncertainty in complex buying cycles.I am particularly drawn to questions such as:• How do revenue organisations institutionalise deal discipline without adding bureaucracy?• What role do managers play in preventing deal drift?• How does inspection quality influence forecast confidence?• Where does methodology adoption break down in practice?I value rigorous thinking, structured execution, and environments where commercial performance is treated as a system rather than a sequence of individual wins.
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